Built with AI

Model in the black Whale Hoodie with embroidered whale motif

Woman in the black Shrimp Hoodie with embroidered shrimp motif

One-person store · built in public

The models are AI. The motifs are mine.

The goods are real — and really shipped. Two themes: Crypto and Spirit — the universe keeps growing.

Why an AI store

Because it finally lets me show every design I want to make — no studio, no crew, no budget as the bottleneck. I design every motif myself, the images are built with AI, each piece a fixed edition. Pioneer work, built in the open.

How I build this →How editions & verification work →

Two themes

One universe, two worlds. Pick a theme — each collection inside is its own row of real pieces, limited and self-designed.

CryptoThe mechanics of the market as a system of signs. It stays and grows.SpiritSigns people have used to order meaning for thousands of years.

Close-up of the white whale embroidery on black sweat fabric, individual stitches visible

Craft

Embroidered, not printed.

On 6 pieces the motif sits in the fabric as embroidery instead of on top of it as a print — hoodies and caps. Paper and shirts are printed, which is where printing belongs.

See the hoodies See the caps →

$ USD

A selection

A few pieces from the universe — the full, filterable catalogue is one click away.

Black premium hoodie with a whale embroidered in white on the chest — Deep Water, edition of 50

Limited Edition of 50

The campaign

Worn where the market never sleeps — at the desk, in the jungle, in Tokyo.

Model in the Whale Hoodie at a trading desk at night, monitors as the only light

Model in the Shrimp Hoodie at the same trading desk in the monitor glow

Model in the Whale Hoodie small on a path in the Thai jungle

Model in the Shrimp Hoodie rising from a desk in a co-working loft

Close-up of the whale embroidery under palm-leaf shadow

Close-up of the shrimp embroidery under palm-leaf shadow

Giant thread-textured whale swimming between Tokyo high-rises in the rain

Animals

The whale is made of thread.

The same embroidery that sits on the chest — just larger than Tokyo.

All products How the shop works →

The system

Three levels: a collection, a category inside it, a single piece inside that.

CollectionCryptoThe mechanics of the market as a system of signs. It stays and grows — a theme never sells out.
CategoryMemes · Charts · Coins · Trading · Blockchain · Animals41 pieces, each a fixed edition. More keep arriving.
PieceEditions of 50–210Every number on public record. Verify authenticity →

The theme keeps growing — new motifs keep arriving. Where the whale and the shrimp come from →